Dec 13th evening, I was on my way to The Naked Party !
Dare to come with a Naked face - was the Tag line of the party. By Naked they meant no Make up at all, What were you thinking ?? :P
I was having a bad skin day, so leaving home without even applying a lipstick/ lip gloss was pretty hard. The event was held at NorthWest Cellars, Kirkland and due to unexpected traffic I reached there a bit late. At the reception, they checked my name in the guest list and because the answer to the question "Do you have any make up on today?" was 'NO', I received a goodie bag.
The room was well arranged. There was a huge Manifesto at one end, Three estheticians providing free skin counseling, A photo booth and a stage with two photographers and a videographer and elobrate display of appetizers and of course wine !
It was an evening of inspiration, pampering and fun to celebrate the launch of the new skincare line: Don't Call Me Ma'am.
Ilene Ruvinsky and Kathleen Spitzer were motivated after seeing the news flurry around Senator Barbara Boxer requesting that a General address her as Senator instead of ma’am [video here]. It hit a cord and resonated strongly with the two women, as the word ma'am is powerful, and for many of us, makes us feel 'old.'
The video was a jumping off point for the two entrepreneurs. As they dug deeper, they realized that they were all too familiar with the constant bombardment of messages telling them, and women everywhere, that they need to look and feel younger. Head to the local drug store or beauty department, and you’ll see plenty of promises-- “turn back the hands of time” or “protect yourself against the inevitable.”
Instead of using products that made them feel like they needed to fix something about themselves, these two women decided to created their own line of 21st century skin care. They believe that women are living their lives to the fullest, and need high quality skin care products to ensure healthy skin that they don't have to worry about.
Don’t Call Me Ma’am, featuring an initial 11 products, launched a few weeks ago and initial sales are strong. The two women funded the line in part through two Fundable campaigns; the first was a rewards campaign which surpassed their $20,000 goal in less than 2 months, and the second which raised $150,000 to fund the official launch.
It's always a pleasure to meet other blogger's and exchange our opinions. It was a fun evening, well organized and great hosting. In my goodie bag I got a Everyday Cleanser, which I will be using from today and will post my review after a month. Meanwhile do check their website Don’t Call Me Ma’am !